I know, I know. I can hear the groans of  ‘about freaking time, Sacha. What took you so long? It’s not like you’ve been writing for 7 years straight, Sacha, I mean Geeeez.’

All I can do is raise my weary eyebrow, wipe the sweat off my brow and down my glass of champagne.

FINALLY, today is the day I take the first steps toward fulfilling the dream little nine-year-old me had. Because right now, at this very moment, I get to put on that shiny gold badge I’ve been lusting after for an eon.

Today I become an author.

Fuck yeah, I do, people, Fuck YEAAAAAH I DOOOOOO!

I’m actually doing this dance. No, really.

The time for talking is over. 13 Steps To Evil – How To Craft Superbad Villains, is here.

Let me ask you a question… Do you want to write the best villain you can?

I’m guna assume the answer is yes! Well, finally, I can help.

For those of you that don’t know, for the last few months, I’ve been writing a non-fiction book called 13 Steps to Evil. It’s been carefully designed to give writers a step by step guide to creating the most kick-ass villain possible.

And today is launch day.

13 Steps To Evil is now on sale and for one week only, you can get it at the bargain price of £1.99. After the 7th June, it will go up to its normal price of £2.99. So make sure you download it ASAP to avoid missing out on the launch promotion.

You can buy your copy here:



Also from iBooks, Kobo, Nook, Inktera and Barnes & Noble. Just click your usual bookstore or device logo and it will take you to the right store.


Alongside the launch of 13 Steps To Evil, I’ve created a short villain’s companion course and free checklist to help you put into practice all the things you’ll learn. In order to make sure you have the support you need, there’s an exclusive Facebook group where you can work through the course with others and ask questions. I’ll also be on hand to answer questions too. If you’d like to join the course, click here.

If you do purchase a copy of 13 Steps To Evil, and you have a few spare minutes, I’d really appreciate a short review on the site you bought it.


Want to know a little more about 13 Steps To Evil?

Here’s the book blurb

13 Steps To Evil has been carefully designed to give writers like you, a detailed guide to creating the most kick-ass villain you can.

Are you fed up of drowning in two-dimensional villains? Frustrated with creating clichés? And failing to get your reader to root for your villain?

In the book you’ll learn all kinds of awesome stuff like,

  • How to develop a villain mindset
  • The step-by-step guide to creating your villain from the ground up
  • Why getting to the core of your villain’s personality is essential to make them credible and believable
  • What evil pitfalls and clichés to avoid as well as the tropes your story needs

Finally, there’s a comprehensive writing guide to help you create Superbad villains. I’ve spent hundreds of hours researching and interviewing writers to make sure 13 Steps To Evil is tailored to your exact needs.

Whether you’re just starting out or a seasoned writer, this book will help power up your bad guy and give them that extra edge. It will also help you master the perfect balance of good and evil as well as strengthening your villain to give your story the tension and punch it needs.

You’ll get the same dark humor, you find in my blog posts and newsletters and I use a ton of well-known examples to help explain the steps.



Why Writers Fudge Up Their Villains

Villains are like newborn infants. So much glorious potential. Until we writers get our grubby mitts on them and balls it up. With the careless flick of a pen, we can turn a finely sculpted baby villain into a cringe-worthy cliché because we didn’t make him bad enough, or we create something so heinously evil it’s unrealistic.

A villain might be a plot device, but he still needs a purpose and a goal, or he’s unworthy as an opponent for your hero (See STEP 3 for motives and goals).

While researching this book, writers told me all kinds of problems they encountered while creating their villains. From getting the dialogue right and avoiding clichés, to knowing how evil to make a villain, to how to reveal her motives without using blatant exposition.

Behind all these issues lie two basic barriers that are the Achilles in every writer’s villainous heel:

  1. Depending on the point of view (POV) the book’s written in, the villain is usually seen through the eyes of your hero.

A solitary POV gives you a page-limited amount of time to show your villain’s best, most authentic and devilishly evil side. Page-limited to the point it makes it eye-wateringly difficult to convey her backstory effectively without information dumping. You have to be better, clearer, more tactical and more concise with your words to create superbad villains.

  1. Writers are hero worshippers.

We love our heroes and protagonists more than our spouses. And as a result, we spend shameful amounts of time honing our protagonist’s muscular heroics into shape. But that relegates our villain (the plot-driving conflict-creator) to the corner of our book, complete with a nobody-loves-you-anyway hat. In other words, writers don’t pay enough attention to their villain.


I’ll be on a blog tour for a couple of months, so make sure you check out these awesome authors sites for my guest posts.

Don’t forget to get 13 Steps To Evil while it’s on sale. You can use this link, just click the logo of your device or regular bookshop and it will take you to the right page.

If you’d like to join the villain’s short course, click here.

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